Ideal audiences: Corporate marketing teams, professional designation organization members, association members.
TRAINING SESSIONS
How to Plan and Create Engaging Videos for Your Marketing Efforts
Seminar: HALF-DAY, 1-DAY Sessions
This seminar teaches marketing professionals how to integrate video into their content marketing strategy.
Content for this seminar is customizable to your team's needs.
Reciprocity Marketing™ Workshop:
The Authentic Way to Attract Quality Clients and Win Business
Seminar: HALF-DAY, 1-DAY, 2-DAY Sessions
This workshop teaches independent professionals or corporate marketing teams how to attract more, higher quality clients by leveraging the principle of reciprocity – one of the strongest influencers of human behaviour. Science-based research and anecdotal experience illustrates the on it's effectiveness in influencing human behaviour.
Modules available in this workshop include:
- Introduction: Science-Based and Anecdotal Evidence on Why Reciprocity Works
- Getting Started: Mapping Your Reciprocity Strategy
- How to Influence the Client's Purchase Decision Well in Advance
- How to Build Your Custom Content Plan
- How to Title and Package Your Content for Best Results
- Fast-track It: How to Repurpose Your Existing Knowledge and Content
- Smashing Down Fear and Resistance to Producing Free Content
- The Mechanics of Getting Your Content Out There
- Social Media's Role in Reciprocity Marketing
- Low Cost Tactics for Content Distribution
- Co-Creating Content with Strategic Partners
- Think Like a Publisher to Generate Quality Leads
- Who's Going to Write It? Your Options for Getting It Done
- Insider Tips on How to Write Efficiently and Effectively
To inquire about Pete's availability to train your group, please contact Crystal Coleman at crystal@petesavage.com.
