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Motorola
Web Site: Motorola Q
This web site profiles the Motorola Q smartphone for Enterprise,
SMB and Prosumer/Consumer audiences. The client was particularly
excited about the way phone features were positioned throughout
as benefit statements, geared to the needs of each audience
segment.
AGENCY: DraftFCB Toronto
Click here to
read a testimonial from this client. |
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NCR
White Papers: Distributed
Capture
Here’s one in a series of white papers on the
topic of digital image capture and check processing
in the U.S. (i.e. Check 21 legislation). Other work
I’ve done for NCR’s suite of software, hardware
and consulting services includes brochures, sales sheets
and thought leadership articles.
Click here to read
a testimonial from this client.
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Trade
Ad: “Control. Room”
The two key benefits of this product,
centralized control and room for expandability, are
captured in the headline. It’s worth looking at
the before and after versions of this ad for an example
of how I can help you take a concept from good to great.
Click
here to read a testimonial from this client.
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Allstream
Brochure: Digital Ink Handwriting
Recognition
A tightly focused brochure centered on the benefits of
digital pen and smart paper technology.
(Note:
This is a pre-production version of the pdf)
Click here to
read a testimonial from this client. |
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Delta Faucet
Commercial
Sales Sheets:
Sales support spec-sheets for touch-free faucets targeting
commercial buyers. These sales sheets feature compelling
ad-style fronts and technical specs on the backs. |
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Xtivity
(Asset Optimization Software
- SaaS)
Web Site and Online Video:
This site helped Xtivity come out of the gates
quickly when introducing their inventory optimization
software. The customer-centric site comes on strong
with a handful of short but sharply focused case studies
that point to quantitative results. The showpiece of
the site is an online
video used early in the sales cycle to introduce
this SaaS offering.
The client says the site and video are a huge hit among
decision makers in their target audience, and have helped
accelerate the sales cycle and secure contracts with
key Fortune 500 prospects.
Click
here to read a testimonial from this client. |
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Dynac (Accounting/Budgeting
Software)
Web Site:
DynacTools
Right from the bold claim on the home page “Nobody
likes budgeting… until they discover DynacBudget,”
this web site offers a straight up, no nonsense introduction
to a suite of budgeting and forecasting software called
DynacTools. “Excellent!” was the client’s
response to the first draft of the copy deck. |
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Kenakore (Supply
Chain Logistics Solutions Provider)
Web
Site
I helped strengthen Kenakore’s marketing message
by positioning their strengths as a suite of eight “products”
which you see right on the home page of the site. The
result is a service offering that prospects can easily
understand. “We can see the light bulbs going on
much earlier in the sales cycle” according to the
client. |
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Waterfront
Media | New York (Online Publishers)
Media
Kit for B2B Sales
Corporate sales and marketing materials for Waterfront
Media, online relationship marketing partner for many
of America’s biggest self-help and lifestyle brands,
including the South Beach Diet Online.
These Sales materials target self-help and lifestyle
mega-brands looking to evolve online readership community,
as well as Fortune 500 companies looking to align their
products with these trusted brands.
Click
here to read a testimonial from this client.
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StarTech.com
(IT Hardware)
Product
Packaging: StarTech.com Power Supplies
For power supplies, weight is often an indicator of product
quality. “HEAVY on quality” communicates this
product line’s promise to consumers. “Feel
the difference!” invites users to take the package
off the shelf and verify the quality claim for themselves. |
Looking for B2B Direct Mail samples? Contact
me for samples of the kind of B2B Direct Mail campaigns
you can expect.
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