B2B Copywriter Specializing in Software and Technology

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Motorola
Web Site: Motorola Q
This web site profiles the Motorola Q smartphone for Enterprise, SMB and Prosumer/Consumer audiences. The client was particularly excited about the way phone features were positioned throughout as benefit statements, geared to the needs of each audience segment.
AGENCY: DraftFCB Toronto
Click here to read a testimonial from this client.

View PDF		NCR White Papers: Distributed Capture Here’s one in a series of white papers on the topic of digital image capture and check processing in the U.S. (i.e. Check 21 legislation). Other work I’ve done for NCR’s suite of software, hardware and consulting services includes brochures, sales sheets and thought leadership articles. Click here to read a testimonial from this client.
View Before & After PDF Page 1 - Before Page 2 - After		Trade Ad: “Control. Room” The two key benefits of this product, centralized control and room for expandability, are captured in the headline. It’s worth looking at the before and after versions of this ad for an example of how I can help you take a concept from good to great. Click here to read a testimonial from this client.

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Allstream
Brochure: Digital Ink Handwriting Recognition
A tightly focused brochure centered on the benefits of digital pen and smart paper technology.
(Note: This is a pre-production version of the pdf)
Click here to read a testimonial from this client.

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Delta Faucet Commercial
Sales Sheets:
Sales support spec-sheets for touch-free faucets targeting commercial buyers. These sales sheets feature compelling ad-style fronts and technical specs on the backs.

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Watch the Video

Xtivity (Asset Optimization Software - SaaS)
Web Site and Online Video: This site helped Xtivity come out of the gates quickly when introducing their inventory optimization software. The customer-centric site comes on strong with a handful of short but sharply focused case studies that point to quantitative results. The showpiece of the site is an online video used early in the sales cycle to introduce this SaaS offering.

The client says the site and video are a huge hit among decision makers in their target audience, and have helped accelerate the sales cycle and secure contracts with key Fortune 500 prospects.
Click here to read a testimonial from this client.

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Dynac (Accounting/Budgeting Software)
Web Site: DynacTools
Right from the bold claim on the home page “Nobody likes budgeting… until they discover DynacBudget,” this web site offers a straight up, no nonsense introduction to a suite of budgeting and forecasting software called DynacTools. “Excellent!” was the client’s response to the first draft of the copy deck.

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Kenakore (Supply Chain Logistics Solutions Provider)
Web Site
I helped strengthen Kenakore’s marketing message by positioning their strengths as a suite of eight “products” which you see right on the home page of the site. The result is a service offering that prospects can easily understand. “We can see the light bulbs going on much earlier in the sales cycle” according to the client.

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Waterfront Media | New York (Online Publishers)
Media Kit for B2B Sales
Corporate sales and marketing materials for Waterfront Media, online relationship marketing partner for many of America’s biggest self-help and lifestyle brands, including the South Beach Diet Online.

These Sales materials target self-help and lifestyle mega-brands looking to evolve online readership community, as well as Fortune 500 companies looking to align their products with these trusted brands.
Click here to read a testimonial from this client.

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StarTech.com (IT Hardware)
Product Packaging: StarTech.com Power Supplies
For power supplies, weight is often an indicator of product quality. “HEAVY on quality” communicates this product line’s promise to consumers. “Feel the difference!” invites users to take the package off the shelf and verify the quality claim for themselves.

Looking for B2B Direct Mail samples? Contact me for samples of the kind of B2B Direct Mail campaigns you can expect.

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(519)-859-5070| pete@petesavage.com