Content Marketing Strategy and Planning
Studies show that customers need to be exposed to your business at least 5-to-10 times before being comfortable enough to consider doing business with you.
The reason? A foundation of trust needs to be in place before people buy. Pete Savage helps businesses build trust with their potential customers by developing a customized Reciprocity Marketing™ content plan – a lead generation and follow-up plan that strikes the right balance between building trust and encouraging sales.
Content Creation and Execution
The Pete Savage Group also provides full-service creation, execution and management of your marketing content and collateral. Everything from copywriting to design and final delivery is delivered by Pete and his select network of marketing specialists.
Educational Content (for Lead Generation and Nurturing)
- Online Videos
- Webinars
- Special Reports
- Case Studies
- White Papers
- Newsletter Articles
- Articles for 3rd party publication
- Case Studies
- Books and eBooks
Direct Marketing Campaign Support
- Sales Letters
- Email Marketing
- Event/Webinar Invitations
- Banner Ads
- Landing Pages
- Microsites
- Autoresponder Emails
Sales-focused Marketing Messages
- Web Sites
- Sell Sheets
- Online Videos
- Brochures
- Sales Presentations
Key Message Development
Struggling to clearly explain your value proposition? Clarifying your business's key messages is essential to marketing success. Services that can help are:
- Customer Survey
- Stakeholder Interviews
- Key Message Development
To inquire about Pete's availability for consulting or key project support, please contact Crystal Coleman at crystal@petesavage.com.
