Take a look at your competitors.
Chances are most of them aren’t using case studies to their maximum potential.
Which means you can start using case studies right now to differentiate your business and prove your ability to deliver value. Here are 9 ways to get more use out of your case studies.
1. Use them in press releases
A case study can quickly be abridged and reformatted into a press release. Be sure to note in the release that a more detailed, expanded case study version is available. Editors might pick it up.
2. Mail or email them to prospects and customers
This is a terrific way to keep in touch, raise awareness about a new product or service, and even convert prospects into customers.
3. Give them to sales
Salespeople love case studies. They can use them throughout the sales cycle to gain instant credibility. A case study is often more convincing than a brochure.
4. Post them on your web site
Want to improve traffic to your site? Adding new, valuable content is a proven strategy. A case study certainly qualifies.
5. Feature them in your newsletter or ezine
Success stories about real-world applications tend to get the highest readership in newsletters and ezines.
6. Include them in a presentation
When an executive gives a talk at a meeting or conference, a case study makes an excellent presentation. Content can easily be converted into PowerPoint slides. And the printed case study itself can be used as a handout.
7. Offer them as an information premium in lead-generation
A case study makes a terrific free giveaway in an ad, email, direct mailer and on a website. In direct marketing, this is called an information premium. It’s used to boost response. And it works!
8. Extract client quotes to use as testimonials
Testimonials help make benefits believable. So use quotes from your happy customers (with their permission, of course) to boost the credibility of all your sales materials... ads, brochures, websites and more.
9. Hand them out at trade shows
Case studies are a great way to break through the clutter of flyers and brochures that permeate trade shows.
You could even feature a case study as part of your trade show display.
When put to good use, well-written case studies are powerful tools. Now you’ve got nine different ways to make them work hard for you.
