Quick question: When do you tend to produce new marketing content?
If you crank out mostly "brochure ware" or if you only create educational content in fits and starts, dictated only by your product release or update schedule, you’re stuck in the mindset of a traditional marketer.
It's completely understandable, since traditional marketing has been "the way we've always done things" for decades.
But you've got to get out of that mindset! Because marketing has changed more in the past five years than it has in the previous 50... Continue reading...